Sponsored TV is now available in Canada, Brazil, Mexico, and the UK, enabling vendors and seller-brand owners to leverage a self-service streaming TV advertising solution with no minimum spend requirements, daily budgets, and evergreen campaigns. This launch is crucial as it allows brands to engage with new customers in their living rooms, optimizing campaigns in real-time and utilizing Amazon’s first-party insights to reach targeted audiences, thereby enhancing incremental reach and purchase rates.
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