The launch of Amazon Publisher Cloud (APC) is a game-changer, offering a unique solution for advertisers to activate more efficient campaigns, powered by exclusive signal collaboration between leading publishers and Amazon Ads. This is a golden opportunity for Amazon Vendors and Sellers. Why? Because it’s all about reaching your target audience more effectively and efficiently. APC allows you to leverage first-party signals from publishers to reach your intended audiences with scale and precision. Plus, with the new Audience Collaborations feature, you can find relevant supply on premium publishers and activate APC-optimized deals directly within Amazon DSP’s Inventory Hub. This means your campaigns will only run across the web’s most premium supply, ensuring your products are seen by the right people, at the right time. It’s time to supercharge your advertising strategy and we’re here to help you navigate this new terrain.
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