Use a creative tag to target both mobile & desktop on Amazon DSP

The launch of Amazon’s unified third-party display ad experience, which allows one creative tag to target both mobile and desktop placements on Amazon DSP, streamlines your advertising efforts and enhances your reach across multiple platforms. This is a game-changer for Amazon vendors and sellers, as it not only simplifies the ad creation process but also expands your advertising coverage. With this new feature, you can now manage your creative assets more efficiently, reduce errors, and potentially increase your ad impressions. Whether you’re in financial services, auto, telecom, or any other vertical, this update can help you elevate your Amazon advertising strategy. And remember, we’re here to guide you through these updates and help you leverage them to their fullest potential.

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