The introduction of a “code-free” way to create high-value audiences in Amazon Marketing Cloud (AMC) is a game-changer for advertisers, allowing them to easily identify and target high-value customer groups. This tool, designed for business users like campaign managers and brand managers, enables you to generate insights based on AMC signals and act on them swiftly, without needing to write any code.
This is a significant development because it empowers you to evaluate the value of your customer groups based on their past spend, and fine-tune the assessment using parameters such as time frame, ASINs, and new-to-brand status. The results of the high-value audience analysis are displayed in near real-time in interactive graphs and tables, and update dynamically as you adjust the parameters.
This tool is not just about generating insights, it’s about taking action. You can select the group you deem to be of high-value, and create a lookalike audience or a rule-based audience within the same interface. Audiences created via the solution will be automatically routed to your Amazon DSP accounts, ready to be used in your future campaigns.
This is a powerful tool that can help you optimize your advertising strategy on Amazon, and we are here to help you make the most of it. Whether you need assistance setting up your high-value audiences, fine-tuning your parameters, or integrating this tool into your overall Amazon strategy, we’ve got you covered.
VIEW ALL: News from Amazon EcoSystem
Finding More questions than Answers? Need More Help?
If you are finding yourself unsure and need some advice on next steps, Schedule a phone call with us and we would be happy to speak with you and provide actionable feedback to get you started and pointed in the right direction.