Amazon’s latest release of pre-flight recommendations for maximum average CPM and line-item frequency caps is a game-changer for advertisers, offering machine learning-based suggestions to optimize ad delivery for better outcomes. This feature is a powerful tool for Amazon sellers and vendors, as it allows for data-driven decisions that can save time, resources, and maximize the effectiveness of advertising efforts. Imagine the potential growth when you’re not just throwing darts in the dark, but leveraging intelligent suggestions tailored to your campaign’s unique parameters. We’re here to help you navigate these new features and ensure your advertising campaigns are set up for success.
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