Amazon’s updated Marketing Mix Modeling (MMM) feed now supports daily-grain metrics, providing advertisers with more granular data for better decision-making. This is a game-changer for Amazon sellers and vendors, as it allows for a more precise understanding of the sales impact from each marketing channel. With this level of detail, you can optimize your marketing budget allocation, ensuring your investment is driving the maximum return. Whether you’re an MMM provider, an agency, or an advertiser, this tool is accessible via the ads console, and we’re here to guide you through the process, helping you leverage this powerful feature to its fullest potential.
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