Harness the power of Amazon’s Persona Builder to understand your audience better, create custom brand personas, and activate these personas in your Amazon Ads campaigns. This tool is a game-changer, enabling you to leverage Amazon’s first-party insights to learn more about your audience’s interests and life events. Imagine, if you’re launching a fitness-branded premium headphone, you can create a persona combining the Amazon segments “interested in technology,” “in market for headphones,” and “in market for fitness clothing.” This way, you can reach your target audience not only on Amazon but beyond, by saving them to Amazon DSP. And we’re here to help you navigate this new feature, ensuring you maximize its potential to drive your brand growth.
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