The Amazon DSP events manager now allows advertisers to track mobile conversions beyond the Amazon store, directly linking them to their Amazon DSP campaigns. This is a game-changer for you as a seller or vendor, as it provides a comprehensive performance overview, including insights on ad spend, Amazon-attributed conversions, and conversions attributed by Mobile Measurement Partners (MMP).
This tool not only enhances your ability to optimize campaigns focused on app-specific conversion events like cost per install (CPI), cost per action (CPA), and return on ad spend (ROAS), but also allows you to leverage your first-party app conversion signals. You can tailor audiences based on specific app install or in-app event conversion signals that align with your objectives.
By combining these with Amazon Ads’ first-party insights and advanced machine learning, you can effectively expand your reach to audiences who are most likely to convert. This is a powerful way to maximize your advertising efforts and drive more sales on Amazon.
Whether you’re a managed service or self-service user, this feature is accessible via Amazon DSP. Harness the power of this tool to unlock the potential of your app campaigns and elevate your Amazon selling journey to new heights.
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