Amazon Manufacturers Representative Agency - Anderson & Associates LLC - 2024

Sponsored Brands video introduces vertical video creatives on the advertising console and Amazon Ads API

Amazon’s new feature, vertical video creatives, allows advertisers to launch more immersive and authentic campaigns, driving customer engagement and brand discovery. This is a game-changer for sellers and vendors, as it provides an opportunity to leverage the power of video storytelling to highlight their products and brand ethos. With this tool, you can create compelling narratives that resonate with your target audience, driving page visits and growing brand impression share. And the best part? You can repurpose your existing vertical assets used on social media, maximizing your advertising efforts. We’re here to guide you through this new feature, helping you create impactful vertical video campaigns that will elevate your brand on Amazon.

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