Amazon’s new enhancements to the DSP’s standard display creative can streamline your ad creation process and increase your chances of approval, saving you valuable time and resources. These features, including pre-moderation guardrails and an asset picker, can help you avoid potential policy violations and reuse assets across different ad programs. The “Help Me Here” feature provides timely assistance to guide your workflow. This is crucial for you as an Amazon seller or vendor, as it not only improves campaign delivery but also increases impressions per creative. This means you can run a campaign with the same impression count in 1/11th of the time. With these enhancements, you can make your creative management workflow more effective and efficient, reducing creative rejection rates and freeing up more time for you to focus on other aspects of your business.
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