Amazon’s new Sponsored Brands features offer authors the ability to engage readers with custom image and video ads, as well as improved ad group management. This is a game-changer for authors selling on Amazon, as it allows for a more visually appealing and engaging way to connect with potential readers. The addition of custom images and videos to your Sponsored Brands ads can significantly increase brand awareness and click-through rates. Furthermore, the new ad group feature allows for better organization and optimization of your ads, enabling you to test and compare performance, and adjust your strategies accordingly. We can guide you through the process of leveraging these new features to maximize your ad performance and reader engagement.
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